&CATCH was born from a question: what if branding wasn’t just about looking good, but about making people feel seen? As my capstone project, I designed &CATCH as a conceptual creative agency built around emotion, narrative, and intention. A space where brands don’t just communicate — they connect, resonate, and stay. This project explores branding as a living system: one that listens, evolves, and leaves a mark.

MORE ON STRATEGY, DESIGN & IMPACT