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BEFORE
AFTER
BEFORE
AFTER
0102
BEFORE
AFTER
BEFORE
AFTER
0102

CLIENT

CLIENT

CLIENT

WE ARE CREATIVE — digital creative agency

WE ARE CREATIVE — digital creative agency

LOCATION

LOCATION

LOCATION

London, UK & Florence, Italy

London, UK & Florence, Italy

DISCIPLINES

DISCIPLINES

DISCIPLINES

Brand Identity & DNA

Creative Direction & Concept Development
Brand, Marketing & Social Strategy
Web Design & Digital Experience

Brand Identity & DNA

Creative Direction & Concept Development
Brand, Marketing & Social Strategy
Web Design & Digital Experience

Brand Identity & DNA

Creative Direction & Concept Development
Brand, Marketing & Social Strategy
Web Design & Digital Experience

INDUSTRY

INDUSTRY

INDUSTRY

Fashion – Luxury – Lifestyle

Fashion – Luxury – Lifestyle

YEAR

YEAR

YEAR

2025

2025

CREDITS

CREDITS

CREDITS

Camila HT

Camila HT

OVERVIEW

OVERVIEW

OVERVIEW

WAC operates at the intersection of fashion, culture, and digital storytelling. As the agency evolved, its visual identity no longer reflected the clarity, ambition, and emotional depth of its work. The challenge was not to redesign for novelty, but to realign the brand with its purpose, creating a system capable of expressing both structure and instinct, precision and energy. This project responds to that need: a redefinition of WAC’s identity designed to support growth, sharpen positioning, and communicate with intention across every touchpoint.
WAC operates at the intersection of fashion, culture, and digital storytelling. As the agency evolved, its visual identity no longer reflected the clarity, ambition, and emotional depth of its work. The challenge was not to redesign for novelty, but to realign the brand with its purpose, creating a system capable of expressing both structure and instinct, precision and energy. This project responds to that need: a redefinition of WAC’s identity designed to support growth, sharpen positioning, and communicate with intention across every touchpoint.
WAC operates at the intersection of fashion, culture, and digital storytelling. As the agency evolved, its visual identity no longer reflected the clarity, ambition, and emotional depth of its work. The challenge was not to redesign for novelty, but to realign the brand with its purpose, creating a system capable of expressing both structure and instinct, precision and energy. This project responds to that need: a redefinition of WAC’s identity designed to support growth, sharpen positioning, and communicate with intention across every touchpoint.

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