WAC operates at the intersection of fashion, culture, and digital storytelling. As the agency evolved, its visual identity no longer reflected the clarity, ambition, and emotional depth of its work. The challenge was not to redesign for novelty, but to realign the brand with its purpose, creating a system capable of expressing both structure and instinct, precision and energy. This project responds to that need: a redefinition of WAC’s identity designed to support growth, sharpen positioning, and communicate with intention across every touchpoint.

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