
[ THE EVER-EVOLVING ]

I’M A & WITH A BRAIN THAT RARELY STAYS IN ONE PLACE. BRANDING, FASHION, PHOTOGRAPHY, RANDOM OBSESSIONS...

IT USUALLY STARTS WITH
[ Build Fast ]
[ Grow Fast ]

Shaping – Identity

Refining Vision

Building ©BRAND

Inventing
Where branding goes beyond visuals — it's about creating a story that resonates.
expertise
A diverse set of skills that encompasses modern design, , and the art of visual storytelling, allowing for a approach to and impactful experiences.
Tools & Technologies
Figma
Adobe Creative Suite
React
Next.js
Tailwind CSS
Git
Webflow
Framer
Notion
Slack
Jira
UI/UX Design
Figma • Adobe XD • Sketch • Prototyping • User Research • Wireframing • Information Architecture
Web Development
HTML • CSS • JavaScript • React • Next.js • Tailwind CSS • Responsive Design • Web Performance
Branding
Logo Design • Brand Identity • Style Guides • Typography • Color Theory • Visual Language
Illustration
Digital Illustration • Icon Design • Graphic Design • Adobe Illustrator • Procreate • Visual Concepts
social media
Logo Design • Brand Identity • Style Guides • Typography • Color Theory • Visual Language
journey
A clear and process that balances strategy, creativity, and execution to deliver digital solutions.
2023 — Now
Lead Designer & Developer
Freelance / Remote
Working with global clients to design and develop innovative digital products, from startups to established brands. Specializing in end-to-end solutions combining UI/UX design, web development, and branding.
2020 — 2023
Senior UI/UX Designer
Digital Agency • London
Led design initiatives for major clients, crafting user experiences for web and mobile platforms. Collaborated with cross-functional teams to deliver high-impact digital solutions.
2018 — 2020
Product Designer
Tech Startup • Remote
Designed core features for a SaaS platform serving thousands of users. Conducted user research and usability testing to inform design decisions and improve product metrics.
2016 — 2018
Junior Designer
Creative Studio • London
Started my professional journey creating digital illustrations, branding materials, and web interfaces. Developed foundational skills in visual design and client communication.
Education
BA (Hons) Graphic Design & Illustration
University of Arts London • 2013 — 2016
core values
Exceptional work creative minds connect, ideas , and mutual trust is .
I believe the best outcomes emerge from collaborative partnerships where ideas are shared openly, feedback is welcomed, and everyone works toward a common vision. My approach is rooted in transparency, active listening, and mutual respect.
I keep stakeholders informed at every stage, ensuring alignment and avoiding surprises. Regular check-ins, clear documentation, and honest feedback create a foundation for success.
Flexibility & Adaptability
Every project is unique, and I adapt my workflow to fit your team's needs—whether that's agile sprints, design systems integration, or remote collaboration across time zones.
Shared Ownership
Your project's success is my priority. I invest myself fully in understanding your business, advocating for users, and delivering solutions that drive real results.



