Camila HT

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CLIENT

Poncho’s Ice Cream Bistro — brand world

LOCATION

Concept developed in Monterrey, Mexico — envisioned for Mexico City

DISCIPLINES

Brand Identity & Visual System
Creative Direction
Hospitality & Experience Design
Interior Concept & Spatial Design
Packaging & Merchandise
Brand Strategy

INDUSTRY

Hospitality — Food & Beverage — Lifestyle

YEAR

2024

CREDITS

Camila HT

OVERVIEW

Poncho’s Bistro began with Ponchito and one idea: make ice cream feel like an experience. The challenge was to reimagine the traditional ice cream shop as something more elevated, sensory and design-led. Playful enough to feel inviting, but refined enough to feel special.

MORE ON STRATEGY, DESIGN & IMPACT

Poncho’s Bistro began with Ponchito and one idea: make ice cream feel like an experience. The challenge was to reimagine the traditional ice cream shop as something more elevated, sensory and design-led. Playful enough to feel inviting, but refined enough to feel special.

MORE ON STRATEGY, DESIGN & IMPACT

Poncho’s Bistro began with Ponchito and one idea: make ice cream feel like an experience. The challenge was to reimagine the traditional ice cream shop as something more elevated, sensory and design-led. Playful enough to feel inviting, but refined enough to feel special.

Let’s make them
look twice ⋆

Let’s make them
look twice ⋆

Let’s make them
look twice ⋆