Camila HT

MIU MIU X NOBU - CONCEPTUAL FASHION CAMPAIGN

Scroll Down

CLIENT

Academic Capstone Project
Istituto Lorenzo de' Medici, Florence

LOCATION

Dubai (Conceptual)

DISCIPLINES

Creative Direction & Storytelling
Campaign Strategy & Brand Analysis
Editorial & Graphic Design
Visual World building
AI-Assisted Image Creation

Brand Identity & DNA

Creative Direction & Concept Development

Illustration

Editorial Design

Pattern & Graphic Systems

Brand, Marketing & Social Strategy

Web Design & Digital Experience

INDUSTRY

Luxury Fashion & Fine Dining

YEAR

2024

CREDITS

Camila HT, Georgina Álvarez & Sofía Olvera

OVERVIEW

CHŌWA started with a question:

What happens when fashion and fine dining speak the same language?

Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative.

I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.

MORE ON STRATEGY, DESIGN & IMPACT

CHŌWA started with a question:

What happens when fashion and fine dining speak the same language?

Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative.

I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.

MORE ON STRATEGY, DESIGN & IMPACT

CHŌWA started with a question:

What happens when fashion and fine dining speak the same language?

Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative.

I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.

WAC

Next Project

Next Project

CHŌWA

&CATCH