MIU MIU X NOBU - CONCEPTUAL FASHION CAMPAIGN

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CLIENT

CLIENT

CLIENT

Academic Capstone Project
Istituto Lorenzo de' Medici, Florence

Academic Capstone Project
Istituto Lorenzo de' Medici, Florence

Academic Capstone Project
Istituto Lorenzo de' Medici, Florence

LOCATION

LOCATION

LOCATION

Dubai (Conceptual)

Dubai (Conceptual)

Dubai (Conceptual)

DISCIPLINES

DISCIPLINES

DISCIPLINES

Creative Direction & Storytelling
Campaign Strategy & Brand Analysis
Editorial & Graphic Design
Visual World building
AI-Assisted Image Creation

Brand Identity & DNA

Creative Direction & Concept Development

Illustration

Editorial Design

Pattern & Graphic Systems

Brand, Marketing & Social Strategy

Web Design & Digital Experience

INDUSTRY

INDUSTRY

INDUSTRY

Luxury Fashion & Fine Dining

Luxury Fashion & Fine Dining

Luxury Fashion & Fine Dining

YEAR

YEAR

YEAR

2024

2024

2024

CREDITS

CREDITS

CREDITS

Camila HT, Georgina Álvarez & Sofía Olvera

Camila HT, Georgina Álvarez & Sofía Olvera

Camila HT, Georgina Álvarez & Sofía Olvera

OVERVIEW

OVERVIEW

OVERVIEW

CHŌWA started with a question: What happens when fashion and fine dining speak the same language? Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative. I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.
CHŌWA started with a question: What happens when fashion and fine dining speak the same language? Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative. I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.
CHŌWA started with a question: What happens when fashion and fine dining speak the same language? Developed as a conceptual campaign during my exchange semester in Florence, the project imagines a collaboration between Miu Miu and Nobu — bringing together youthful rebellion, craftsmanship, and sensory experience into a single narrative. I led the concept development, storytelling, brand analysis, and visual direction, creating a campaign world where sushi becomes couture, dining becomes performance, and luxury becomes spectacle.

WAC

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Designer Archive
PHOTO ARCHIVE
CV
CONTACT

by camila ht ⋆