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Poncho's Ice cream Bistro

2023

More than branding: this is a love letter to dessert.

More than branding: this is a love letter to dessert.

Ponchito is not just a brand, it’s a sweet soul with personality. He’s the cheerful host of a bistro built on flavor, feelings, and flair. Every visual, color, and swirl was designed to feel like a warm hug in scoop form. This project is about creating a visual world where design tastes as good as the product itself. From logo to packaging, from vibes to voice — I built Ponchito’s identity to be playful, charming, and unforgettable. A delicious blend of fun and finesse. A celebration of joy in every lick, look, and layout.

Ponchito is not just a brand, it’s a sweet soul with personality. He’s the cheerful host of a bistro built on flavor, feelings, and flair. Every visual, color, and swirl was designed to feel like a warm hug in scoop form. This project is about creating a visual world where design tastes as good as the product itself. From logo to packaging, from vibes to voice — I built Ponchito’s identity to be playful, charming, and unforgettable. A delicious blend of fun and finesse. A celebration of joy in every lick, look, and layout.

This brand was inspired by my bulldog Ponchito: playful, sweet, and impossible not to love. Just like him, our concept blends cuteness with character. Every design element, from the logo to the flavor names, channels his charm and charisma. It’s not just a bistro; it’s a world built around joy, personality, and a little mischief.

This brand was inspired by my bulldog Ponchito: playful, sweet, and impossible not to love. Just like him, our concept blends cuteness with character. Every design element, from the logo to the flavor names, channels his charm and charisma. It’s not just a bistro; it’s a world built around joy, personality, and a little mischief.

Ponchito’s Ice Cream Bistro reimagines dessert as a moment of connection. Through color, design, and storytelling, the brand becomes a space that invites you to slow down, smile, and indulge. It’s where heart meets flavor, and where every detail is made to spark delight.

Ponchito’s Ice Cream Bistro reimagines dessert as a moment of connection. Through color, design, and storytelling, the brand becomes a space that invites you to slow down, smile, and indulge. It’s where heart meets flavor, and where every detail is made to spark delight.