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WAC
From Creativity to Presence — Designed to Lead
From Creativity to Presence — Designed to Lead
WAC is a creative agency born to lead. More than branding, it’s about shaping presence: bold, emotional, and rooted in strategy. I led the full creative direction, building an identity system that lives across platforms: from a digital experience with motion and rhythm, to physical touchpoints like posters, merch, and editorial tools. WAC doesn't decorate, it defines. It doesn't follow trends, it builds conversation. Every detail was designed to showcase clarity, connection, and cultural relevance.
WAC is a creative agency born to lead. More than branding, it’s about shaping presence: bold, emotional, and rooted in strategy. I led the full creative direction, building an identity system that lives across platforms: from a digital experience with motion and rhythm, to physical touchpoints like posters, merch, and editorial tools. WAC doesn't decorate, it defines. It doesn't follow trends, it builds conversation. Every detail was designed to showcase clarity, connection, and cultural relevance.
The WAC website was designed as a digital extension of the brand’s identity: bold, intentional, and in constant motion. Built with UX/UI precision, its dark canvas amplifies content, while every interaction mirrors WAC’s rhythm: sharp, fluid, and alive. From custom animations to layout structure, the site transforms storytelling into experience, turning branding into presence. It’s not just a showcase, it’s how WAC speaks.
The WAC website was designed as a digital extension of the brand’s identity: bold, intentional, and in constant motion. Built with UX/UI precision, its dark canvas amplifies content, while every interaction mirrors WAC’s rhythm: sharp, fluid, and alive. From custom animations to layout structure, the site transforms storytelling into experience, turning branding into presence. It’s not just a showcase, it’s how WAC speaks.
I designed a social media strategy based on Instagram being WAC’s stage not just to show design, but to reveal how they think, create, and move. The strategy was built to blend inspiration and intention: from bold carousels and conceptual visuals to behind-the-scenes content that revealed the real process, called Inside WAC. The editorial pillars: creativity, clarity, culture, and presence — guided each post. This wasn’t about trends, but about shaping a presence with voice and vision. Under the idea of The WAC Way, they shared the why behind decisions, making the creative process part of the brand experience. Every piece of content was designed to humanize the agency, build emotional connection, and position WAC as a creative authority in fashion, lifestyle, and design. Not just by what they make, but by how they make it.
I designed a social media strategy based on Instagram being WAC’s stage not just to show design, but to reveal how they think, create, and move. The strategy was built to blend inspiration and intention: from bold carousels and conceptual visuals to behind-the-scenes content that revealed the real process, called Inside WAC. The editorial pillars: creativity, clarity, culture, and presence — guided each post. This wasn’t about trends, but about shaping a presence with voice and vision. Under the idea of The WAC Way, they shared the why behind decisions, making the creative process part of the brand experience. Every piece of content was designed to humanize the agency, build emotional connection, and position WAC as a creative authority in fashion, lifestyle, and design. Not just by what they make, but by how they make it.
