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CLIENT

CLIENT

CLIENT

Capstone Project — conceptual creative agency

Capstone Project — conceptual creative agency

Capstone Project — conceptual creative agency

LOCATION

LOCATION

LOCATION

Mexico City

Mexico City

Mexico City

DISCIPLINES

DISCIPLINES

DISCIPLINES

Brand Identity & DNA

Creative Direction & Concept Development

Illustration

Editorial Design
Pattern & Graphic Systems

Brand, Marketing & Social Strategy
Web Design & Digital Experience

Brand Identity & DNA

Creative Direction & Concept Development

Illustration

Editorial Design
Pattern & Graphic Systems

Brand, Marketing & Social Strategy
Web Design & Digital Experience

Brand Identity & DNA

Creative Direction & Concept Development

Illustration

Editorial Design
Pattern & Graphic Systems

Brand, Marketing & Social Strategy
Web Design & Digital Experience

INDUSTRY

INDUSTRY

INDUSTRY

Creative Industry — Fashion, Culture & Digital

Creative Industry — Fashion, Culture & Digital

Creative Industry — Fashion, Culture & Digital

YEAR

YEAR

YEAR

2025

2025

2025

CREDITS

CREDITS

CREDITS

Camila HT

Camila HT

Camila HT

OVERVIEW

OVERVIEW

OVERVIEW

&CATCH began as a question: what if branding could do more than communicate and actually make people feel something? As my capstone project, the challenge was to build a conceptual creative agency from the ground up, creating its positioning, identity and visual world around emotion, narrative and human connection.
&CATCH began as a question: what if branding could do more than communicate and actually make people feel something? As my capstone project, the challenge was to build a conceptual creative agency from the ground up, creating its positioning, identity and visual world around emotion, narrative and human connection.
&CATCH began as a question: what if branding could do more than communicate and actually make people feel something? As my capstone project, the challenge was to build a conceptual creative agency from the ground up, creating its positioning, identity and visual world around emotion, narrative and human connection.