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CHŌWA: MIU MIU X NOBU
Serving looks, sashimi, and scandal — your new guilty pleasure.
Serving looks, sashimi, and scandal — your new guilty pleasure.
CHŌWA is a fictional collab between Miu Miu and Nobu, but more than that, it’s a world where fashion becomes food and seduction becomes story. Most of the images showcased here were created with the help of AI, used as a visual support to bring my creative direction and concept to life. Every idea, scene, and styling choice came from me — AI was just the tool to make it feel real. Inspired by the harmony of opposites, the campaign turns sushi into couture and elegance into spectacle. This project celebrates the duality of softness and strength, tradition and technology, minimalism and maximalism. All set in a surreal, scandalous dinner scene.
CHŌWA is a fictional collab between Miu Miu and Nobu, but more than that, it’s a world where fashion becomes food and seduction becomes story. Most of the images showcased here were created with the help of AI, used as a visual support to bring my creative direction and concept to life. Every idea, scene, and styling choice came from me — AI was just the tool to make it feel real. Inspired by the harmony of opposites, the campaign turns sushi into couture and elegance into spectacle. This project celebrates the duality of softness and strength, tradition and technology, minimalism and maximalism. All set in a surreal, scandalous dinner scene.
The core idea was simple: what if the luxury of Nobu and the aesthetic rebellion of Miu Miu merged into a single fantasy? From there, we built everything. I worked on the art direction, creative storytelling, moodboard development, and campaign concept. Imagining models styled as dishes, garments echoing sushi forms, and dining experiences turned into fashion performances. We layered references from cinema, pop culture, food styling, and editorial photography to create a concept that’s bold, ironic, and deliciously over-the-top.
The core idea was simple: what if the luxury of Nobu and the aesthetic rebellion of Miu Miu merged into a single fantasy? From there, we built everything. I worked on the art direction, creative storytelling, moodboard development, and campaign concept. Imagining models styled as dishes, garments echoing sushi forms, and dining experiences turned into fashion performances. We layered references from cinema, pop culture, food styling, and editorial photography to create a concept that’s bold, ironic, and deliciously over-the-top.
This campaign blurs the lines between consumption and couture. It’s a statement about luxury today: aesthetic, performative, indulgent. CHŌWA shows how brand collaborations can go beyond product: into immersive, cross-sensory storytelling. Through 3D visuals, editorial storytelling, and styling direction, we crafted a fantasy that invites you to serve looks, sashimi, and scandal — all in one bite.
This campaign blurs the lines between consumption and couture. It’s a statement about luxury today: aesthetic, performative, indulgent. CHŌWA shows how brand collaborations can go beyond product: into immersive, cross-sensory storytelling. Through 3D visuals, editorial storytelling, and styling direction, we crafted a fantasy that invites you to serve looks, sashimi, and scandal — all in one bite.
